PEOPLE
The Heart of Innovation
At Now Brands, we believe that our greatest asset isn’t our machinery or our distribution network—it’s the people who show up every day to perfect the paper category.
Our People
At Now Brands, we believe that our greatest asset isn’t our machinery or our distribution network—it’s the people who show up every day to perfect the paper category. We are a team of thinkers, doers, and creators who are driven by a shared vision to build products that matter. Led by the experience of Enrique Peral and inspired by the values of family and integrity, our people are the reason we have thrived for over 20 years.
Leading with Values
The Principles that Guide Every Decision
Passion to Win
We eat, sleep, and breathe excellence. We are driven to lead the paper industry through superior expertise and tireless execution.
Honesty & Integrity
We make decisions backed by real data and clear ethics. We do what we say we will do, every single time.
Partnership, Trust & Connectedness
e know that partnerships are how we grow. We view our employees and clients as long-term allies in a shared journey toward success.
Social Responsibility
Inspired by our founder’s journey, we are committed to being a force for good, supporting our community and building for long-term environmental relevance.
Innovation & Perpetual Curiosity
We are driven by the power of technology. We never stop asking "How can we make this better?" to solve current problems in the market.
Business Agility
We move at the speed of the "NOW." We combine 20 years of discipline with the flexibility to adapt to a fast-moving consumer goods landscape.
Respect, Collaboration & Teamwork
We lead with the same values we live at home. We treat every individual—from our warehouse teams to our executive partners—with the dignity they deserve.
A Culture of Awareness and Thankfulness
We operate with a deep sense of gratitude. Our history is marked by overcoming challenges and celebrating the mentorship of retail titans. This fosters a workplace where we remain aware of our impact on the Hispanic market and thankful for the trust our 400+ retail partners place in us every day. We celebrate wins together and learn from every hurdle with a spirit of appreciation.
Workplace Wellness
Because our founder understands the vital importance of health and resilience, Now Brands prioritizes the well-being of our team. We believe that professional excellence is impossible without personal health. We provide a workplace that encourages balance, supports physical and mental wellness, and fosters a vertically integrated system that is mutually beneficial for everyone involved.
Join Us!
If you value growth, challenge and making a difference in Puerto Rico, join us! Let’s work together for success.
