Origins
Now Brands founder Enrique Peral is a graduate of Villanova University, Pennsylvania, with more than 20 years of experience in the Fast-Moving Consumer Goods (FMCG) industry, specializing in branding, product development, and retail execution.
After graduating in 2006, Enrique co-founded a consumer goods company where he led the design and development of private labels for major retailers, including Walmart Great Value and Sam’s Club Member’s Mark, along with leading retailers across Puerto Rico.
After overcoming testicular cancer at 28 and completing a successful exit from his first consumer goods start up, Enrique went on to found Now Brands with a renewed focus on building smarter, more efficient, and long-term partnerships for retailers and suppliers across Puerto Rico and Hispanic communities in the U.S.
Inspired by his wife and four children, Enrique leads Now Brands with the same values that guide his personal life: trust, responsibility, integrity, and collaboration. These principles shape the way the company works with manufacturers, suppliers, partners, and clients to create relationships designed for mutual long-term growth.
